“We’re really looking at new customers, new creators, and that being kind of a real critical component of our strategy.” “My strategy isn’t to steal their customers,” Spencer said of his longtime rivals. We spoke with Spencer shortly following the 2023 Xbox Games Showcase, in which the company revealed an ambitious slate of games, beginning this fall with the decade-or-so-in-the-making Starfield and running through 2024 and beyond. So perhaps it shouldn’t be contradictory that, only a month after those headlines, Spencer can say confidently, “I actually don’t have a lot of fear about 2024.” Nearly everyone owns a computer or a smartphone. He was acknowledging Microsoft’s need to think about different - and frankly, much bigger - opportunities than the market of people who buy video game consoles. Image: Bethesda Game Studios/Bethesda Softworksīut Spencer wasn’t catastrophizing.
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